ENTREPRENEURIAL CORE
ENTR 306: Business Ethics
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This course focuses on the
ethical decisions business professionals face in small,
family, and corporate business settings. Using a case study
format this speaking-intensive course requires students to
individually analyze selected case studies and then present
and discuss their analysis, with the class. Students will
interact with business professionals as they study and
analyze “living” cases in which one or more of the parties
interacts with the class. Through these discussions students
will come to understand what constitutes an ethical issue
and the different philosophical, theological, and practical
perspectives from which individuals may approach an ethical
decision. Students are challenged to begin thinking through
and developing their own ethical framework as well as to
realize the implications of Christian faith in making
ethical business decisions. This course satisfies the
Speaking-Intensive (SI) Requirement for Entrepreneurship
majors.
ENTR 312:
Entrepreneurship
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This course introduces
students to the entrepreneurial process from idea
generation, viability analysis, pre-launch planning, start
up considerations, and management tips for a new
enterprise. The course is designed for students with little
or no business background that seek information about the
process of starting their own business. Students will
conduct a SWOT analysis of a small business and present that
profile to the class. Students will hear from and interact
with practicing entrepreneurs who have agreed to visit
classes and share their insights. Students prepare a
business plan brief for a business enterprise of their
choice.
ENTR 430:
Entrepreneurial Finance and Venture Capital
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This course covers financial
skills used by entrepreneurs and venture capitalists from
the startup of a venture through its harvest. This includes
a wide variety of topics including the financial elements of
a business plan, the evaluation of new business
opportunities, financial planning, sources of financing at
different stages, valuation methods, essentials of security
law, and methods of harvesting an investment.
Prerequisite: Business 301.
ENTR 459:
Organizational Change and Consulting
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This course focuses on
organizational creation, growth, and change. Students learn
how to function as an internal change agent or consultant
and how to choose and manage external consultants. Using
lecture and case discussion, students apply business problem
diagnosis and problem solving skills in the context of
small, medium, and large organizations. Students may work in
teams. Concluding project is the creation of a “living” case
study by studying an existing company and writing a case
analysis of a selected problem, complete with
recommendations for action. Students conclude the class by
presenting their case findings and recommendations to the
client company. Prerequisite: Business 203 and junior
status.
ENTR 466:
Business Planning
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This course provides
students from all majors a vehicle for turning their
business and non-profit dreams into concrete viable business
plans. Either as individuals or as teams, students
research, create, and present a plan for a viable business
or non-profit organization. They are coached by the
instructor and may also be matched to an appropriate mentor
with experience in their area of interest. Successful
completion of this seminar qualifies students to participate
in the campus-wide business plan competition held during the
spring semester. Students without basic business background
may be assigned some preliminary reading in preparation for
the class. Prerequisite: a business or non-profit idea.
ECON 209:
Entrepreneurship and Enterprise
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This is an examination of
entrepreneurship and its role in the market economy. The
entrepreneur’s creativity, foresight, discovery, initiative,
and use of knowledge are indispensable for the working of
the market economy. The entrepreneurial economizing of
resources both across and within an enterprise will be
examined. The moral foundations of the market economy are
laid on a Christian view of both the nature of creation and
God's law.
ENTR 480:
Internship in Entrepreneurship
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An opportunity for juniors
and seniors with a minimum of fifteen hours in their major
to participate in individual job experiences, domestic and
international, under the supervision of an on-site manager
and a department faculty member. Internship must be within
an entrepreneurial organization. Products of the internship
will include an evaluation by the on-site manager, a log of
the internship experience, and a paper describing the
experience. A comparison-contrast between academic learning
and the internship experience will be conducted.
Prerequisite: minimum grade point, permission of department
coordinator, and an appropriate job site.
ENTREPRENEURIAL ELECTIVES
ENTR 309: E-Commerce
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This
course will provide a foundation for understanding the
essential components of a successful e-commerce system,
including e-commerce strategy, target market analysis,
search engine optimization, integrated marketing, web
usability, payment processing, security, current
technologies, data management and fulfillment systems. Case
studies and actual business scenarios will be examined in
detail, and students will have the opportunity to explore
practical applications in the marketplace.
ENTR 318: High-Technology
Ventures
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The purpose of this course
is three-fold: to introduce students to the process of
technological innovation within a business; to learn to work
effectively within a multidisciplinary team; and, to design
and prototype a product working with a local company.
Students experience what it takes to bring a product (or
prototype) from concept to market. The class is centered on
product development and writing a business plan to support
the product. Students will spend time in lecture and
laboratory and will make off-site visits to the partner
company. The final outcome will be a prototype and a
business plan. Prerequisite: junior or senior standing and
instructor approval.
ENTR 390:
Studies in Entrepreneurship
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An opportunity for students to pursue specific interests in
areas of entrepreneurship not regularly covered by formal
departmental offerings.
THIS FALL:
LEADERSHIP IN THE VIRTUAL WORKPLACE
(see course
description)
ENTR 407:
Entrepreneurial Solutions to World Poverty
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Students will learn about
factors that contribute to business development in
low-income nations and explore various ways that
entrepreneurs and business people can create jobs and reduce
poverty in low income nations, especially opportunities for
businesses to earn profits while providing goods and
services that improve the lives of the poor. In addition,
students will have the opportunity to analyze specific
businesses and not-for-profits that have successfully
implemented entrepreneurial approaches to poverty
reduction. In this highly interactive class, students
engage with guest speakers, conduct structured interviews
with social entrepreneurs, and work in teams to develop and
write case studies with the goal of publication.
Prerequisite: sophomore standing or permission of the
instructor.
ENTR 409: Internet
Entrepreneurship
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This course will explore the
foundational principles and essential components for
launching a successful entrepreneurial endeavor on the
Internet. The course will cover important topics related to
Internet Entrepreneurship, including key entrepreneurial
models, business concept development, opportunity analysis,
advanced search marketing techniques, understanding user
behavior, and creating a viable Internet model for Digital
Entrepreneurial endeavors. Case studies and existing
businesses will be examined in detail. Students will have
the opportunity to study the journeys of successful Internet
Entrepreneurs, to hear from experts in the field, and to
create an original Internet Business Plan in a team with
other students. Prerequisite: Entrepreneurship 309 or
permission of the instructor.
BUSA 411:
Marketing Research
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An introduction to the major areas of research in marketing
with attention given to problem definition, research design,
sampling, interviewing, and analysis to assist marketing
management with the decision-making process, using both
theoretical and empirical concepts of marketing research.
BUSA 414:
Sales and Sales Management
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Students study the client-focused non-manipulative sales
process and how to manage high-performing
achievement-oriented sales professionals. Through the use of
lecture, case discussion, interaction with practicing sales
professionals, and a computer simulation, students learn and
apply the principles of professional salesmanship and sales
management.
ENTR 423:
Small and Family Business Management
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An upper-level course that
will focus on the dynamic of managing a small business
and/or a family-owned and operated business. Students
explore the key management issues facing small business
today (marketing, sales, financial management) with a
specific section devoted to topics that differentiate
family-owned business management. Students will hear from
and interact with small business owners who have agreed to
visit classes and share their experiences. The course
particularly addresses issues peculiar to the managing and
building of the small to medium enterprise and the
family-owned business. Prerequisites: junior or senior
standing or instructor’s permission.
ENTR 460: Independent
Study
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Individual study of specialized topics in Entrepreneurship.
Prerequisites: Senior standing and permission of the
department chairman.
ENTR 488: Seminar
Entrepreneurship
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An advanced course for
junior and senior Entrepreneurship majors to concentrate on
specific subject matter to be determined by the instructor.
Individual research and extensive oral and written reports
are required.