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Entrepreneurship Course Descriptions

  BUSINESS CORE

Refer to the Entrepreneurship Status Sheet for course titles.  Business course descriptions can be found in the Grove City College Course Catalog.

Fall 2008 and Spring 2009 Course Descriptions are now available!

 
  ENTREPRENEURIAL CORE

    ENTR 306: Business Ethics
    ENTR 312: Entrepreneurship
    ENTR 430: Entrepreneurial Finance and Venture Capital
    ENTR 459: Organizational Change and Consulting
    ENTR 466: Business Planning
    ECON 209: Entrepreneurship and Enterprise
    ENTR 480: Internship in Entrepreneurship
 

 
  ENTREPRENEURIAL ELECTIVES

ENTR 309: E-Commerce
ENTR 318: High-Technology Ventures
ENTR 390: Studies in Entrepreneurship
ENTR 407: Entrepreneurial Solutions to World Poverty
ENTR 409: Internet Entrepreneurship

BUSA 411: Marketing Research
BUSA 414: Sales and Sales Management

ENTR 423: Small and Family Business Management
ENTR 460: Independent Study
ENTR 488: Seminar Entrepreneurship
 

 

  
ENTREPRENEURIAL CORE

ENTR 306: Business Ethics      (Top of Page)

This course focuses on the ethical decisions business professionals face in small, family, and corporate business settings. Using a case study format this speaking-intensive course requires students to individually analyze selected case studies and then present and discuss their analysis, with the class. Students will interact with business professionals as they study and analyze “living” cases in which one or more of the parties interacts with the class. Through these discussions students will come to understand what constitutes an ethical issue and the different philosophical, theological, and practical perspectives from which individuals may approach an ethical decision. Students are challenged to begin thinking through and developing their own ethical framework as well as to realize the implications of Christian faith in making ethical business decisions.  This course satisfies the Speaking-Intensive (SI) Requirement for Entrepreneurship majors.             

ENTR 312: Entrepreneurship      (Top of Page)

This course introduces students to the entrepreneurial process from idea generation, viability analysis, pre-launch planning, start up considerations, and management tips for a new enterprise.  The course is designed for students with little or no business background that seek information about the process of starting their own business.  Students will conduct a SWOT analysis of a small business and present that profile to the class. Students will hear from and interact with practicing entrepreneurs who have agreed to visit classes and share their insights.  Students prepare a business plan brief for a business enterprise of their choice.

ENTR 430: Entrepreneurial Finance and Venture Capital      (Top of Page)

This course covers financial skills used by entrepreneurs and venture capitalists from the startup of a venture through its harvest.  This includes a wide variety of topics including the financial elements of a business plan, the evaluation of new business opportunities, financial planning, sources of financing at different stages, valuation methods, essentials of security law, and methods of harvesting an investment.   Prerequisite: Business 301. 

ENTR 459: Organizational Change and Consulting      (Top of Page)

This course focuses on organizational creation, growth, and change. Students learn how to function as an internal change agent or consultant and how to choose and manage external consultants. Using lecture and case discussion, students apply business problem diagnosis and problem solving skills in the context of small, medium, and large organizations. Students may work in teams. Concluding project is the creation of a “living” case study by studying an existing company and writing a case analysis of a selected problem, complete with recommendations for action. Students conclude the class by presenting their case findings and recommendations to the client company.  Prerequisite:  Business 203 and junior status. 

ENTR 466: Business Planning      (Top of Page)

This course provides students from all majors a vehicle for turning their business and non-profit dreams into concrete viable business plans.  Either as individuals or as teams, students research, create, and present a plan for a viable business or non-profit organization.  They are coached by the instructor and may also be matched to an appropriate mentor with experience in their area of interest.  Successful completion of this seminar qualifies students to participate in the campus-wide business plan competition held during the spring semester.  Students without basic business background may be assigned some preliminary reading in preparation for the class.  Prerequisite: a business or non-profit idea.

ECON 209: Entrepreneurship and Enterprise      (Top of Page)

This is an examination of entrepreneurship and its role in the market economy. The entrepreneur’s creativity, foresight, discovery, initiative, and use of knowledge are indispensable for the working of the market economy. The entrepreneurial economizing of resources both across and within an enterprise will be examined. The moral foundations of the market economy are laid on a Christian view of both the nature of creation and God's law.

ENTR 480: Internship in Entrepreneurship      (Top of Page)

An opportunity for juniors and seniors with a minimum of fifteen hours in their major to participate in individual job experiences, domestic and international, under the supervision of an on-site manager and a department faculty member.  Internship must be within an entrepreneurial organization.  Products of the internship will include an evaluation by the on-site manager, a log of the internship experience, and a paper describing the experience. A comparison-contrast between academic learning and the internship experience will be conducted.  Prerequisite: minimum grade point, permission of department coordinator, and an appropriate job site. 
 

ENTREPRENEURIAL ELECTIVES

ENTR 309: E-Commerce      (Top of Page)

This course will provide a foundation for understanding the essential components of a successful e-commerce system, including e-commerce strategy, target market analysis, search engine optimization, integrated marketing, web usability, payment processing, security, current technologies, data management and fulfillment systems.  Case studies and actual business scenarios will be examined in detail, and students will have the opportunity to explore practical applications in the marketplace.

ENTR 318: High-Technology Ventures      (Top of Page)

The purpose of this course is three-fold: to introduce students to the process of technological innovation within a business; to learn to work effectively within a multidisciplinary team; and, to design and prototype a product working with a local company.  Students experience what it takes to bring a product (or prototype) from concept to market.  The class is centered on product development and writing a business plan to support the product. Students will spend time in lecture and laboratory and will make off-site visits to the partner company.  The final outcome will be a prototype and a business plan.  Prerequisite: junior or senior standing and instructor approval. 

ENTR 390: Studies in Entrepreneurship      (Top of Page)

An opportunity for students to pursue specific interests in areas of entrepreneurship not regularly covered by formal departmental offerings.

THIS FALL: LEADERSHIP IN THE VIRTUAL WORKPLACE (see course description)
 

ENTR 407: Entrepreneurial Solutions to World Poverty      (Top of Page)

Students will learn about factors that contribute to business development in low-income nations and explore various ways that entrepreneurs and business people can create jobs and reduce poverty in low income nations, especially opportunities for businesses to earn profits while providing goods and services that improve the lives of the poor.  In addition, students will have the opportunity to analyze specific businesses and not-for-profits that have successfully implemented entrepreneurial approaches to poverty reduction.  In this highly interactive class, students engage with guest speakers, conduct structured interviews with social entrepreneurs, and work in teams to develop and write case studies with the goal of publication.  Prerequisite: sophomore standing or permission of the instructor.

ENTR 409: Internet Entrepreneurship      (Top of Page)

This course will explore the foundational principles and essential components for launching a successful entrepreneurial endeavor on the Internet.  The course will cover important topics related to Internet Entrepreneurship, including key entrepreneurial models, business concept development, opportunity analysis, advanced search marketing techniques, understanding user behavior, and creating a viable Internet model for Digital Entrepreneurial endeavors.  Case studies and existing businesses will be examined in detail.  Students will have the opportunity to study the journeys of successful Internet Entrepreneurs, to hear from experts in the field, and to create an original Internet Business Plan in a team with other students.  Prerequisite: Entrepreneurship 309 or permission of the instructor. 

BUSA 411: Marketing Research      (Top of Page)

An introduction to the major areas of research in marketing with attention given to problem definition, research design, sampling, interviewing, and analysis to assist marketing management with the decision-making process, using both theoretical and empirical concepts of marketing research.

BUSA 414: Sales and Sales Management      (Top of Page)

Students study the client-focused non-manipulative sales process and how to manage high-performing achievement-oriented sales professionals. Through the use of lecture, case discussion, interaction with practicing sales professionals, and a computer simulation, students learn and apply the principles of professional salesmanship and sales management.

ENTR 423: Small and Family Business Management      (Top of Page)

An upper-level course that will focus on the dynamic of managing a small business and/or a family-owned and operated business.  Students explore the key management issues facing small business today (marketing, sales, financial management) with a specific section devoted to topics that differentiate family-owned business management.  Students will hear from and interact with small business owners who have agreed to visit classes and share their experiences.  The course particularly addresses issues peculiar to the managing and building of the small to medium enterprise and the family-owned business.  Prerequisites: junior or senior standing or instructor’s permission.

ENTR 460: Independent Study      (Top of Page)

Individual study of specialized topics in Entrepreneurship.  Prerequisites: Senior standing and permission of the department chairman.

ENTR 488: Seminar Entrepreneurship      (Top of Page)

An advanced course for junior and senior Entrepreneurship majors to concentrate on specific subject matter to be determined by the instructor.  Individual research and extensive oral and written reports are required.

 

updated: 03/26/08